Sustainable trend considers the environmental, social and well being impact of the design, manufacture and disposal of clothes, footwear and accessories, with the purpose to minimise any adversarial effects of the industry. Dover Avenue Market , now simply down from Piccadilly, is enjoyable to discover from the basement bookshop to Rose Bakery at the high via Gosha Rubchinskiy , Hussein Chalayan , Jacquemus , and every little thing in between. Alex Eagle on Lexington Road is a discovery for brand new and established brands amongst lovely curated homewares. If you happen to’re in search of uncommon and unique clothing for both women and men, Nitty Gritty is the place for you. Whereas the store has its fair proportion of expensive objects there is a good mix of less expensive – however no much less trendy – pieces, with both Swedish and worldwide brands filling the racks.